
Watch the ‘Buddy’ Team Explain How They Made the World Fall in Love with a Murderous Unicorn
At IndieWire's Future of Filmmaking Summit, producer Tracy Rosenblum, co-writer Jamie King and Roadside Attractions' Melissa Yerou explained how Casper Kelly's horror comedy 'Buddy' became a 2026 hit. The marketing introduced Buddy the Unicorn as a seemingly real '90s TV mascot before revealing his homicidal side, so audiences were invested in the character first.
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