
AI is helping decide what you pay, and you can’t see the math
Quartz looks at how companies from McDonald's and Walmart to Instacart and Uber use AI to set prices, often with formulas shoppers can't see. A Reuters investigation found McDonald's pricing engine used millions of daily transactions, including estimates of what customers in an area would pay, to set item prices by location. Regulators and consumer advocates are pushing back on so-called surveillance pricing that uses personal data to tailor offers.
Summary written by Readthrough from the original article. The full story, with photos and any updates, is at Quartz.



